WEBSITE REDESIGN · SEO MIGRATION
Website Redesign & SEO Migration Melbourne
Improve the website with a clear plan for what moves.
A redesign changes more than the way a website looks. LinQ AI helps Melbourne service businesses plan the pages to retain, content to improve and URL changes to manage before a rebuild goes live. The work connects the new customer journey with redirect planning, search foundations and practical launch checks.
Melbourne based · Projects scoped around your business
WHEN YOUR WEBSITE IS CHANGING
Plan around the change your business needs.
Start with the existing site and the customer tasks it needs to support. The scope should separate design decisions, content changes and migration work.
A clearer website on the same domain
Rework navigation, service information and mobile layouts while identifying useful pages and addresses to keep. A change of design does not automatically require new URLs.
A platform or URL structure change
Plan the page relationships and the capabilities of the current and proposed platforms. Confirm who can configure redirects, access the domain and verify the final destinations.
A content library that needs consolidation
Review articles, service pages and duplicates against the real offer. Decide what to retain, improve, combine or retire, with a recorded reason and a suitable destination where one exists.
Record the current site before deciding what to change
The starting point is a website inventory and a business brief. We review the important services, contact or booking routes, existing content and the reasons for the redesign. Available platform exports, crawl records and account data help establish which pages need attention. The proposal states what material and access are available, what will be reviewed and which gaps remain.
Design and content responsibilities are agreed together. You may need revised service copy, new imagery, approved business details or input from another provider. The scope identifies who supplies, writes, approves and implements each part. A list of pages and decisions makes the work easier to review than treating the project as an undefined visual refresh.
Match changed URLs to relevant destinations
For pages that move permanently, an old-to-new map connects each old address to a relevant replacement. Permanent server-side redirects can then send visitors to that destination. We check the final response as well as the redirect, looking for loops, unnecessary chains and destinations that fail or no longer answer the original need.
A retired page needs a deliberate decision. If there is no suitable replacement, a genuine not-found or gone response may be appropriate. Redirecting unrelated missing pages to the homepage does not give visitors an equivalent answer. The URL map records the intended handling, reason and review status, rather than assuming every old address should go to the same place.
Check the new version and the live handover
The new pages need consistent identity signals: intended canonical URLs, relevant internal links and a sitemap containing the final addresses. We also review page titles, important content, breadcrumbs and structured data against what visitors can see. Staging access and indexing controls are checked separately from the controls needed on the public site.
Before launch, we agree the release owner, backups, checks and response plan for a blocking issue. Contact actions and scoped booking or form integrations are part of that review. After the change, the follow-up checks cover important pages, redirects and available Search Console information. Google needs time to process changed URLs, and search performance can fluctuate during that period.
ILLUSTRATIVE URL MAP
Make the URL decisions visible before launch.
This simplified example shows the decisions a migration map can capture. These are illustrative addresses, not new LinQ AI routes or a record of changes made to your site.
| Existing address | Planned handling |
|---|---|
/old-service/ | Permanent move to an equivalent page. Destination: Check a 301 redirect and a final 200 response at the relevant replacement. |
/contact/ | Retain a useful address. Destination: Check the page response and the agreed contact journey after the redesign. |
/expired-offer/ | No suitable replacement. Review whether a genuine 404 or 410 is appropriate, rather than sending visitors to unrelated content. |
FROM IDEA TO IMPLEMENTATION
A practical process, with clear review points.
Review & scope
Agree the business goal, current site, access, page inventory and people responsible for delivery. Record any missing information before committing to the build.
Plan & prepare
Review the content and new structure, prepare the URL map and confirm the design and approval stages. Identify provider dependencies and launch responsibilities.
Build & validate
Implement the agreed pages and migration handling. Check priority destinations, internal links, indexing controls and the customer enquiry journey before release.
Launch & follow up
Carry out the agreed live checks and record issues, owners and next actions. Review available search and enquiry evidence over an appropriate comparison period.
BEFORE YOU START
Your questions, answered.
Start with your business problem and the tools you already use. We will work through the next practical step.
Ask about your project →Can you guarantee that rankings or traffic will stay unchanged?
No. Search platforms decide crawling, indexing and rankings, and Google says fluctuations can occur while a site move is processed. The service plans and checks the changes within the agreed scope. A useful proposal separates that delivery work from outcomes and recovery times that cannot be guaranteed.
Does every redesign need new URLs or a domain move?
No. Useful existing addresses can often be retained. A redesign, a hosting change and a move involving changed URLs are different scopes. We review the actual change before recommending URL changes, redirects or account-level migration actions.
What access and information do you need?
Bring the current website, the proposed change, any planned launch date and the main customer action. Depending on scope, delivery may need CMS, hosting, domain, redirect configuration, Search Console and analytics access. Permissions and responsibilities should be appropriate to the work. Another developer or provider can remain involved with the handover clearly assigned.
How much does it cost, and what happens after launch?
The proposal follows the site size, content decisions, platform, design work and migration complexity. It defines the deliverables, exclusions, provider costs, feedback stages and launch support before implementation. Ongoing content, maintenance and reporting are included only when specified. The post-launch review period and responsibility for keeping redirects working are agreed in the scope.
CONNECTED SERVICES
Explore the next part of your system.
Plan website updates after launch →
Sources and further reading
Primary guidance relevant to this page. Practical examples are LinQ AI’s explanations; a linked source does not endorse the agency.
Published by LinQ AI · Our approach · Updated