How LinQ AI Uses LinkedIn
LinkedIn is our primary B2B platform for establishing thought leadership, generating qualified leads, and building professional relationships with Melbourne business leaders. We leverage both company page and personal branding strategies for maximum impact.
📝 Thought Leadership
Long-form articles and posts positioning LinQ AI as Melbourne's AI marketing authority. Published 3-4 times weekly.
🤝 Network Building
Strategic connection building with Melbourne business owners, marketing managers, and industry leaders.
📊 Case Studies
Professional case study presentations showcasing client results and AI marketing ROI.
💼 Lead Generation
Targeted outreach and content-driven lead nurturing for B2B service inquiries.
Our LinkedIn Content Pillars
- Industry Insights – AI marketing trends and predictions
- How-To Guides – Actionable B2B marketing tips
- Behind the Scenes – Agency culture and team highlights
- Client Success – Results-focused case studies
- Melbourne Business – Local networking and events
LinkedIn Post Framework
Our engagement-optimized post structure:
[Strong opening hook - make them stop scrolling]
[The problem or insight - relatable pain point]
[The solution or framework - your expertise]
↳ Key point 1
↳ Key point 2
↳ Key point 3
[Personal take or experience]
[Call to action + question for engagement]
---
♻️ Repost if this resonates
🔔 Follow for daily AI marketing insights
Company Page vs. Personal Brand
🏢 Company Page
- Service announcements
- Case study highlights
- Team updates
- Industry news curation
- Job postings
👤 Personal Brand (Founder)
- Thought leadership posts
- Industry opinions
- Personal stories
- Networking & engagement
- LinkedIn articles
LinkedIn Algorithm Insights
What LinkedIn prioritizes in 2026:
- ✅ Dwell time – Content that keeps users reading
- ✅ Comments over likes – Meaningful engagement
- ✅ Native content – No external links in main post
- ✅ First-hour engagement – Quick responses to comments
- ✅ Carousel documents – PDF slideshows perform well
- ✅ Authentic voice – Personal stories over corporate speak
B2B Lead Generation Funnel
1
Awareness – Thought leadership posts reach target audience
2
Interest – Profile visits and content engagement
3
Connection – Personalized connection requests
4
Nurture – DM conversations and value delivery
5
Convert – Discovery call booking via Calendly
Connect With Us
LinQ AI Melbourne
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